Are you tired of spending money on advertising that doesn’t convert? Are you frustrated with the lack of leads and sales from your website? If so, you’re not alone. Many business owners struggle with generating leads and converting them into customers.
That’s why we’re excited to introduce you to the Two-Step Funnel approach. So what is the Two-Step Funnel you ask?
The Two-Step Funnel is a marketing approach that focuses on building trust and authority with potential customers before asking them to make a purchase. This approach has been proven to be highly effective in generating leads and increasing conversions.
Here’s how it works:
Step 1: Offer a Lead Magnet
The first step of the Two-Step Funnel is to offer a lead magnet, which is a valuable piece of content that is given away for free in exchange for a potential customer’s contact information. This could be an e-book, a video series, or a webinar.
By offering a lead magnet, you’re able to provide value to potential customers and demonstrate your expertise in your field. This helps to build trust and authority, which are key factors in converting leads into customers.
Step 2: Follow Up with a Sales Pitch
The second step of the Two-Step Funnel is to follow up with a sales pitch after the potential customer has had a chance to consume the lead magnet. This could be a phone call, an email, or a retargeting ad.
By following up with a sales pitch, you’re able to capitalize on the trust and authority that you’ve built with the potential customer in step one. This increases the chances of converting them into a paying customer.
The Two-Step Funnel works for several reasons. First, it allows you to provide value to potential customers before asking them to make a purchase. This helps to build trust and authority, which are essential for converting leads into customers.
Second, it allows you to target your marketing efforts to people who are most likely to be interested in your product or service. By offering a lead magnet that is relevant to your target audience, you’re able to attract high-quality leads that are more likely to convert into customers.
Finally, it allows you to follow up with potential customers in a personalized way. By using the contact information that they provided in exchange for the lead magnet, you’re able to reach out to them with a targeted sales pitch that is tailored to their specific needs.
How Our Agency Can Help You Build a Two-Step Funnel
At our agency, we specialize in helping businesses like yours build successful two-step funnels. Here’s how we can help:
Strategy Session: We’ll start by scheduling a free 60-minute strategy session to learn more about your business, your target audience, and your goals. From there, we’ll develop a customized two-step funnel strategy that is designed to help you achieve your goals.
Lead Magnet Creation: Once we’ve developed a strategy, we’ll work with you to create a lead magnet that is relevant to your target audience and provides value.
Sales Pitch Development: We’ll also work with you to develop a targeted sales pitch that is tailored to the needs of your potential customers.
Implementation: Once the lead magnet and sales pitch have been developed, we’ll implement the two-step funnel on your website and start generating leads.
📈 Optimization: We’ll continually monitor and optimize the two-step funnel to ensure you are getting more profitable and growing exponentially.
Okay, considering you’re still here, I am going to assume that you are interested in our Landing Pages and Two-Step Funnel approach. But let me tell you something – it is all well and good that you are here reading about it, but the real magic happens when you book in for a Free 60 minute strategy session.
Yes, you read that right – a FREE session where we’ll sit down with you and help you develop a customized strategy for your business. And no, there’s no catch. We’re not going to try to sell you anything during the session (though we’ll be happy to talk about our services if you’re interested). Our only goal is to help you succeed.
Now, I know what you’re thinking – “Why are they offering this for free? What’s the catch?” Well, the truth is, we’re confident in our ability to help businesses like yours succeed. We know that our Two-Step Funnel approach works, and we’re excited to share it with you.
So, what are you waiting for? Book in for your Free 60 minute strategy session today and let us help you take your business to the next level. We promise it will be the best decision you’ve ever made (okay, maybe not the best decision ever, but definitely one of the top 10).